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Kristin
Axon Kiteboarding is amped to announce that the brand website is live. The new ‘kiteboard only’ brand has been under wraps for the last 8 months while the product line was being developed and prepped for its introduction into the market.
“We really wanted to get the products to a point to where the first time that you really heard about the boards, you were able to go get one at the shop,” says Ben Meyer, creator of Axon. “We didn’t really see the benefit of over-hyping the board line for months ahead of time trying to build a base with no product. We wanted to get the boards done and out there first, and let the look and performance of the brand do the talking.”
Instead of trying to compete directly with the mass distributed brands out there, Axon sets out to focus exclusively on kiteboards. This allows the brand to spend 100% of R&D resources on making sure that the boards as technically perfect as possible.
“The vision of Axon is really two-fold: to connect a kiteboard brand more closely to the everyday rider, and to raise the expectation of what a kiteboard should be,” says Meyer. “It’s amazing that some of the stuff out there just doesn’t take advantage of existing technology. We want to create a great product, but also want to create a brand that takes advantage of the amazing community that we have as kiteboarders. There is so much passion and soul in this sport, and we are aiming to capture that energy in the Axon brand.”
Axon has started doing demos within the last month and will continue to do so throughout the summer. The boards should be available in the US within the next 2 weeks, but check the website for more info on the brand and the availability of the boards. axonkiteboarding.com
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Can we demo in Cabarete ?
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